hugr

A companion that meets you as you are.

To clear the noise and see yourself again.


How a conversation begins

The person behind hugr

For thirty years, people told Peter they were fine.

Peter van den Nieuwenhuijzen

For thirty years, people lay on Peter's table and said "I'm fine" while their bodies said otherwise. The words carried one thing; the person carried another. The clinic taught him its strangest lesson: the most important thing in the room is usually the thing that hasn't been said yet. Hidden not from the listener, but from the speaker. We are the last to hear ourselves.

hugr is a companion built for that. It listens to what's carried, not just what's said, and then it steps back. It doesn't analyse you, score you, or tell you who you are. What you do with the quiet is yours.

What you carry is not who you are.

Peter van den Nieuwenhuijzen

Chiropractor, thirty years in practice. Founder of hugr.

Questions you might have.

What is hugr?

A companion that meets you as you are. You talk, in your own words, at your own pace. hugr listens from alongside you, not from above, and gives you back what it hears, so you can look at it yourself. Nothing comes as a verdict. hugr offers; what is yours stays yours.

How is hugr different from other AI apps?

hugr is built to listen and to step back, not to answer, advise, or keep you coming back. It grew out of thirty years in a clinic, hearing what people carry underneath what they say, and it works the way that ear works: it adds nothing on top of you. It clears the noise, so you can hear yourself.

Is hugr an AI?

Yes. It says so the first time you meet, and any time you ask. hugr is not a person and will never pretend to be one.

Is hugr a therapist?

No. hugr is a companion: not a therapist, not a doctor, not a crisis service. It will not diagnose or treat you, and it cannot call for help. If you are in danger right now, call 112. Our support page lists helplines.

Does hugr keep what I say?

Not as a transcript. Between sessions, hugr keeps a short picture of you in its own words: a few lines about what has mattered to you. You can read it, change it, or let it go. The privacy policy has the details.

Will it measure me, or label me?

It won't. No mood graphs, progress rings or scores. No labels, types or categories. The picture hugr keeps is of what has mattered to you, never a verdict on what you are.

Will it try to keep me hooked?

It isn't built to be needed. No badges, levels or streaks, and no reminders pretending to miss you. hugr is there when you open the door, and quiet when you don't.

What will it cost?

That is not settled yet. The waitlist is free and commits you to nothing; when hugr opens, you will see the price before you decide.

When does it open, and in which languages?

Soon, on iPhone and Android, for adults 18 and over. English first; French and Dutch follow. Join the waitlist and we will write to you when it is ready, in your language.

My question isn't here.

Write to hello@byhugr.io. A person reads every message.

Come as you are.

hugr opens soon on iPhone and Android.

Join the waitlist

The waitlist

hugr is almost ready.

Leave your email. We will write when the door opens.

Coming soon to iPhone and Android. English first, French and Dutch to follow.

For practitioners

A card to hand to the people you see.

hugr

A companion that meets you as you are.

Scan to join the waitlist

For adults, 18 and over. hugr is an AI companion, not a therapist or a medical service.

Print it (A6, or A4 and cut) and hand it to the people you see.

For a French card, print it from byhugr.io/fr.

Privacy policy

What happens to your words.

You will tell hugr things you may not tell anyone else. This page explains, in plain words, what we keep, what we do not, and what you can decide yourself.

Last updated 22 September 2026 · Version 1.0

Who is responsible

hugr is made and published by Inlight Comm.V., a Belgian company (enterprise number BE 0773.924.891), at Haie Madame 22, 6953 Lesterny, Belgium, operating under the trade name Franc. Inlight is the data controller for hugr. For anything about your data, write to privacy@byhugr.io.

Who hugr is for

hugr is for adults. You must be 18 or older to create an account. We do not knowingly collect data from anyone under 18; if we learn that we have, we delete the account and its data.

What we collect and why

WhatWhyLegal basisKept for
Waitlist: your email address; if you choose to add them, your first name and preferred language; where you signed up (the website or a printed card); and the date and time of your consentTo tell you when hugr opens, in your language.Consent, withdrawable at any timeUntil hugr opens and we have written to you, or until you ask to be removed, whichever comes first. Then the list is deleted.
Account: email address, password (stored hashed), account creation date to confirm sign-in methodTo create your account, sign you in, and reach you about your account.ContractUntil you delete your account.
Age confirmation (that you are 18 or older; we do not store your date of birth) to confirmhugr is for adults.Legal obligation, legitimate interestUntil you delete your account.
What you say to hugr during a sessionSo hugr can respond to you. Your words are sent to the AI model that generates hugr's response (section 4). We do not keep the raw text after the session (section 5). to confirm session handlingConsent, withdrawable at any timeRaw text: not stored beyond the session. to confirm
Your picture: a short structured record of what matters in your journey with hugr, five fields in hugr's own words, never a transcriptSo hugr can meet you with continuity between sessions.ConsentUntil you delete it or your account.
Purchases: what you bought and when, and a store transaction reference. We never see your card details; Apple or Google handle payment.To give you what you paid for and keep our accounts.Contract, legal obligation7 years (Belgian accounting law), without any conversation content.
Technical data: device type, operating system version, app version, crash reports, session times to confirm toolingTo keep hugr working and fix what breaks.Legitimate interest90 days to confirm
Reports you send about a hugr response, and support messagesTo review what went wrong and answer you.Legitimate interest, legal obligation12 months after the report is closed to confirm

We do not use your conversations for advertising, we do not sell data, and we do not build profiles of you for anyone but you. This website sets no cookies, runs no analytics, and loads no third-party content.

The AI behind hugr

hugr's responses are generated by an AI language model provided by Anthropic (Claude). to confirm at launch When you speak to hugr, your words and hugr's picture of you are sent to that model to produce the response. Anthropic processes this data on our instructions, under a data processing agreement, and does not use it to train its models. to confirm against the Anthropic commercial terms in force Anthropic may process data in the United States; this transfer is covered by the European Commission's Standard Contractual Clauses and Anthropic's participation in the EU-US Data Privacy Framework. to confirm

We are building toward running hugr's model on our own infrastructure in Europe. When that changes what happens to your data, we will update this page and tell you in the app.

What we do not keep

hugr is built so that the words you say are not stored as a transcript. At the end of each session, hugr writes a short structured note into your picture, in its own words, and the raw text is discarded. to confirm implementation and any transient buffer You can read your picture in the app and delete any part of it. to confirm screens

Who else sees your data

  • Anthropic (AI model, section 4).
  • Our hosting provider: to confirm provider and region, where your account and picture are stored.
  • Google (Google Ireland Limited), where waitlist sign-ups are kept in a Google Sheet through Google Workspace and Apps Script, only to store the list for us.
  • Apple and Google, for the app stores, purchases and, if you use them, sign-in.
  • Crash and analytics tooling: to confirm, or delete this line.

Each of these processes data only on our instructions and under a contract. We do not share your data with anyone else unless the law requires it.

Your rights

Under the General Data Protection Regulation you can, at any time: see the data we hold about you; correct it; delete it; export it; restrict or object to how we process it; and withdraw consent. You can do most of this yourself in the app, under Settings: view and delete your picture, export your data, withdraw consent, and delete your account. For the waitlist, one click in any email takes you off the list. For anything else, write to privacy@byhugr.io; we answer within 30 days, as the law requires.

If you feel we have not handled your data properly, you can complain to the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données), Rue de la Presse 35, 1000 Brussels, www.dataprotectionauthority.be, or to the authority in your own country.

Deleting your account

Settings, then Delete account. This deletes your account, your picture, and your session records immediately. Purchase records are kept only as long as accounting law requires, without any conversation content. If you cannot get into the app, email privacy@byhugr.io from your account address and we will delete it for you.

Security

Data is encrypted in transit and at rest. Access to stored data is limited to the people who need it to run hugr. We do not keep your conversations: the raw text is not stored, and your picture is what hugr keeps, not a recording. to confirm encryption at rest and access controls

hugr is not an emergency service

hugr is a companion for reflection. It is not a medical, psychological or emergency service and cannot call for help on your behalf. If you are in danger, call 112 or your local emergency number. Our support page lists helplines.

When the app opens

Before you can create an account, the full policy for the app will be here: what hugr keeps and what it does not, which AI model answers you and where it runs, who hosts your account, and how you delete everything. You will see it before you decide.

Changes to this policy

When we change this page in a way that matters to you, we tell you in the app before the change takes effect. Earlier versions are available on request.

Contact

privacy@byhugr.io · Inlight Comm.V., Haie Madame 22, 6953 Lesterny, Belgium

Support

Questions, problems, and how to reach a human.

A person reads every message.

If you are in danger right now

hugr cannot call for help. Please contact a person who can:

  • Emergency (EU): 112
  • Belgium, Dutch: Zelfmoordlijn 1813 (free, 24/7) · Tele-Onthaal 106
  • Belgium, French: Centre de Prévention du Suicide 0800 32 123 (free, 24/7) · Télé-Accueil 107
  • Elsewhere: findahelpline.com lists free helplines by country.

Contact us

Email support@byhugr.io. For anything about your data, use privacy@byhugr.io.

Common questions

What is hugr?

A companion that meets you as you are. You talk; hugr listens and responds, and remembers what matters between sessions in a short picture you can read and edit. It is not a therapist, a doctor or a diagnosis tool.

Is hugr available yet?

Not yet. Join the waitlist and we will write to you when it opens. To be taken off the list, use the link in any of our emails or write to privacy@byhugr.io.

Who can use it?

Adults, 18 and over.

What will it cost?

That is not settled yet. The waitlist is free and commits you to nothing; when hugr opens, you will see the price before you decide.

Does hugr keep my conversations?

No transcript is stored. hugr keeps a short structured picture in its own words, which you can see and delete in Settings. Details are in the privacy policy.

How do I report a response that was wrong or harmful?

Tap the report control next to the response in the app. to confirm control name and placement We review every report. You can also email support@byhugr.io.

How do I delete my account?

Settings, then Delete account. It takes effect immediately. If you cannot open the app, email privacy@byhugr.io from your account address.

How do subscriptions and purchases work?

Purchases go through the App Store or Google Play. To manage or cancel a subscription, use your Apple ID subscriptions or Google Play subscriptions settings. Refunds are handled by Apple or Google under their rules; we cannot issue them ourselves. to confirm once pricing is set

Which languages does hugr speak?

English at launch. French and Dutch follow.

Something on this site is broken.

Tell us at support@byhugr.io with your device, operating system version and what happened. Screenshots help.