hugr

A companion that meets you as you are.

To find yourself under everything you're carrying.


Who is behind hugr

For thirty years, people told Peter they were fine.

Peter van den Nieuwenhuijzen

For thirty years, people lay on Peter's table and said "I'm fine" while their bodies said otherwise. The words carried one thing; the person carried another. The clinic taught him its strangest lesson: the most important thing in the room is usually the thing that hasn't been said yet. Hidden not from the listener, but from the speaker. We are the last to hear ourselves.

Everyone knows the question. Why does this keep happening to me? The same argument, with new people. The same feeling arriving on schedule. Advice doesn't touch it, because a pattern is what you're seeing with. What helps isn't being told. It's being met.

hugr is a companion built for that meeting. It doesn't analyse you, score you, or tell you who you are. It listens the way the clinical ear learned to listen: to what's carried, not just what's said. Then it steps back. What you do with the quiet is yours.

It's honest about what it is. hugr tells you plainly that it's an AI: a house whose promise is nothing shown that isn't real doesn't get to make an exception for itself. It doesn't farm your attention or need you to stay. Met, not watched isn't a tagline. It's the design.

What you carry is not who you are.

That is the oldest line in the house, and the reason hugr exists: to close the gap between what is carried and what can be said, so a person can be met as who they are. And maybe, met that way often enough, begin to meet themselves the same way.

Peter van den Nieuwenhuijzen

Chiropractor, thirty years in practice. Founder of hugr.


Some questions you might have.

Who is hugr?

A companion that meets you as you are. You talk, in your own words, at your own pace. hugr listens and answers from alongside you, not from above. It notices what you say and how you say it, and gives it back to you so you can look at it yourself.

Nothing is handed to you as a verdict. hugr offers. You keep what is yours.

What makes hugr different from other AI apps?

Most AI apps are built to answer, to advise, and to keep you coming back. hugr is built to listen, and to step back. It was made by a clinician, out of thirty years of hearing what people carry underneath what they say, and it works the way that ear works: it does not add advice or insight on top of you, it takes the noise away so you can hear yourself.

It keeps no transcript and no score. It does not need you to stay, and when you close the door it stays quiet. And it will always tell you, plainly, that it is an AI.

Is hugr an AI?

Yes, and it tells you so plainly, the first time you meet and any time you ask. hugr is not a human and will never pretend to be one. It has a voice and a way of listening that are its own, and it is honest about where they come from.

Is hugr a therapist?

No. hugr is a companion, not a therapist, a doctor, or a crisis service. It will not diagnose you or treat you, and it cannot call for help. If you are in danger right now, call 112. Our support page lists helplines.

Does hugr keep what I say?

Not as a transcript. Between sessions hugr keeps a short picture, in its own words, of what has mattered to you. You can read it, change it, or let it go. The privacy policy has the details.

Will it measure me, or label me?

No. No mood graphs, progress rings, scores, or summaries of who you are. No labels, types or categories. hugr does not decide what you are.

Will it try to keep me hooked?

No. No badges, levels, streaks, or reminders that perform missing you. hugr is not built to be needed. It is there when you open the door, and quiet when you don't.

When does it open, and in which languages?

Coming soon to iPhone and Android, for adults, 18 and over. English opens first; French and Dutch follow. Join the waitlist and we will write to you when it is ready, in your language.

My question isn't here.

Write to us at hello@byhugr.io. A person reads every message.


Come as you are.

hugr opens soon on iPhone and Android.

Join the waitlist

The waitlist

hugr is almost ready.

Leave your email. We will write when the door opens.

Coming soon to iPhone and Android. English first, French and Dutch to follow.

For practitioners

A card to hand to the people you see.

hugr

A companion that meets you as you are.

Scan to join the waitlist

For adults, 18 and over. hugr is an AI companion, not a therapist or a medical service.

Print it (A6, or A4 and cut) and hand it to the people you see.

Privacy policy

What happens to your words.

You will tell hugr things you may not tell anyone else. This page explains, in plain words, what we keep, what we do not, and what you can decide yourself.

Last updated date at publication · Version 1.0

1. Who is responsible

hugr is made and published by Inlight Comm.V., a Belgian company (enterprise number BE 0773.924.891), at Haie Madame 22, 6953 Lesterny, Belgium, operating under the trade name Franc. Inlight is the data controller for hugr. For anything about your data, write to privacy@byhugr.io.

2. Who hugr is for

hugr is for adults. You must be 18 or older to create an account. We do not knowingly collect data from anyone under 18; if we learn that we have, we delete the account and its data.

3. What we collect and why

WhatWhyLegal basisKept for
Waitlist: your email address; if you choose to add them, your first name and preferred language; where you signed up (the website or a printed card); and the date and time of your consentTo tell you when hugr opens, in your language.Consent, withdrawable at any timeUntil hugr opens and we have written to you, or until you ask to be removed, whichever comes first. Then the list is deleted.
Account: email address, password (stored hashed), account creation date to confirm sign-in methodTo create your account, sign you in, and reach you about your account.ContractUntil you delete your account.
Age confirmation (that you are 18 or older; we do not store your date of birth) to confirmhugr is for adults.Legal obligation, legitimate interestUntil you delete your account.
What you say to hugr during a sessionSo hugr can respond to you. Your words are sent to the AI model that generates hugr's response (section 4). We do not keep the raw text after the session (section 5). to confirm session handlingConsent, withdrawable at any timeRaw text: not stored beyond the session. to confirm
Your picture: a short structured record of what matters in your journey with hugr, a handful of fields in hugr's own words, never a transcript to confirm five-field schemaSo hugr can meet you with continuity between sessions.ConsentUntil you delete it or your account.
Purchases: what you bought and when, and a store transaction reference. We never see your card details; Apple or Google handle payment.To give you what you paid for and keep our accounts.Contract, legal obligation7 years (Belgian accounting law), without any conversation content.
Technical data: device type, operating system version, app version, crash reports, session times to confirm toolingTo keep hugr working and fix what breaks.Legitimate interest90 days to confirm
Reports you send about a hugr response, and support messagesTo review what went wrong and answer you.Legitimate interest, legal obligation12 months after the report is closed to confirm

We do not use your conversations for advertising, we do not sell data, and we do not build profiles of you for anyone but you. This website sets no cookies, runs no analytics, and loads no third-party content.

4. The AI behind hugr

hugr's responses are generated by an AI language model provided by Anthropic (Claude). to confirm at launch When you speak to hugr, your words and hugr's picture of you are sent to that model to produce the response. Anthropic processes this data on our instructions, under a data processing agreement, and does not use it to train its models. to confirm against the Anthropic commercial terms in force Anthropic may process data in the United States; this transfer is covered by the European Commission's Standard Contractual Clauses and Anthropic's participation in the EU-US Data Privacy Framework. to confirm

We are building toward running hugr's model on our own infrastructure in Europe. When that changes what happens to your data, we will update this page and tell you in the app.

5. What we do not keep

hugr is built so that the words you say are not stored as a transcript. At the end of each session, hugr writes a short structured note into your picture, in its own words, and the raw text is discarded. to confirm implementation and any transient buffer You can read your picture in the app and delete any part of it. to confirm screens

6. Who else sees your data

  • Anthropic (AI model, section 4).
  • Our hosting provider: to confirm provider and region, where your account and picture are stored.
  • Google (Google Ireland Limited), where waitlist sign-ups are kept in a Google Sheet through Google Workspace and Apps Script, only to store the list for us.
  • Apple and Google, for the app stores, purchases and, if you use them, sign-in.
  • Crash and analytics tooling: to confirm, or delete this line.

Each of these processes data only on our instructions and under a contract. We do not share your data with anyone else unless the law requires it.

7. Your rights

Under the General Data Protection Regulation you can, at any time: see the data we hold about you; correct it; delete it; export it; restrict or object to how we process it; and withdraw consent. You can do most of this yourself in the app, under Settings: view and delete your picture, export your data, withdraw consent, and delete your account. For the waitlist, one click in any email takes you off the list. For anything else, write to privacy@byhugr.io; we answer within 30 days, as the law requires.

If you feel we have not handled your data properly, you can complain to the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données), Rue de la Presse 35, 1000 Brussels, www.dataprotectionauthority.be, or to the authority in your own country.

8. Deleting your account

Settings, then Delete account. This deletes your account, your picture, and your session records immediately. Purchase records are kept only as long as accounting law requires, without any conversation content. If you cannot get into the app, email privacy@byhugr.io from your account address and we will delete it for you.

9. Security

Data is encrypted in transit and at rest. Access to stored data is limited to the people who need it to run hugr. We do not keep your conversations: the raw text is not stored, and your picture is what hugr keeps, not a recording. to confirm encryption at rest and access controls

10. hugr is not an emergency service

hugr is a companion for reflection. It is not a medical, psychological or emergency service and cannot call for help on your behalf. If you are in danger, call 112 or your local emergency number. Our support page lists helplines.

11. Changes to this policy

When we change this page in a way that matters to you, we tell you in the app before the change takes effect. Earlier versions are available on request.

12. Contact

privacy@byhugr.io · Inlight Comm.V., Haie Madame 22, 6953 Lesterny, Belgium

Support

Questions, problems, and how to reach a human.

A person reads every message.

If you are in danger right now

hugr cannot call for help. Please contact a person who can:

  • Emergency (EU): 112
  • Belgium, Dutch: Zelfmoordlijn 1813 (free, 24/7) · Tele-Onthaal 106
  • Belgium, French: Centre de Prévention du Suicide 0800 32 123 (free, 24/7) · Télé-Accueil 107
  • Elsewhere: findahelpline.com lists free helplines by country.

Contact us

Email support@byhugr.io. For anything about your data, use privacy@byhugr.io.

Common questions

What is hugr?

A companion that meets you as you are. You talk; hugr listens and responds, and remembers what matters between sessions in a short picture you can read and edit. It is not a therapist, a doctor or a diagnosis tool.

Is hugr available yet?

Not yet. Join the waitlist and we will write to you when it opens. To be taken off the list, use the link in any of our emails or write to privacy@byhugr.io.

Who can use it?

Adults, 18 and over.

Does hugr keep my conversations?

No transcript is stored. hugr keeps a short structured picture in its own words, which you can see and delete in Settings. Details are in the privacy policy.

How do I report a response that was wrong or harmful?

Tap the report control next to the response in the app. to confirm control name and placement We review every report. You can also email support@byhugr.io.

How do I delete my account?

Settings, then Delete account. It takes effect immediately. If you cannot open the app, email privacy@byhugr.io from your account address.

How do subscriptions and purchases work?

Purchases go through the App Store or Google Play. To manage or cancel a subscription, use your Apple ID subscriptions or Google Play subscriptions settings. Refunds are handled by Apple or Google under their rules; we cannot issue them ourselves. to confirm once pricing is set

Which languages does hugr speak?

English at launch. French and Dutch follow. to confirm FR and NL timing

Something is broken.

Tell us at support@byhugr.io with your device, operating system version and what happened. Screenshots help.